The Watson Society
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Effortless elegance and passion
What we ask for is the part money seldom reaches: the founder's hour, the room behind the shop, a story told at first hand to a table of twelve rather than a hall of two hundred. We come to a house for its history and for what it already means to the people around us.
Our members are the firm's own investors: family offices, entrepreneurs and executives across Europe. A house hosts under its own name, among guests it could rarely gather any other way, and keeps a footing with Watson AM that tends to outlast a campaign.
There's no format to fit into and no programme to slot a house into. Here are four gathering inspirations, but the best one is usually the house's own idea.
A kitchen closed to the public, and the chef pulling up a chair between courses.
A tasting poured by the family that made it, in a cellar few clients ever see.
A manufacture visit after hours, a loupe passed round the table, the story told at the bench.
A showroom floor after closing, or a morning on a circuit with the cars kept for personal requests.
Watson Society carries no rate card. A house hosts a gathering with us rather than paying for one, and nothing changes hands but time and attention.
What we're after is the relationship that forms around the evening: a standing to introduce the house to our investors, and to return to it long after the guests are home.
The first conversation is with Nathan Dimanche, partner and CMO, whether it's a partnership proposal or a general question.
